Alloys, the non-traditional distributor celebrates the launch of their new Sydney Business Centre red carpet style.

Alloys celebrated the launch of their new NSW Business Centre in North Ryde with an impressive red carpet launch party. With over 200 VIP reseller and vendor partners the event had everything from live music, DJs to breath taking acrobatic performances.

"The opening of the new showroom is an outward reflection of our commitment to bringing the full non-traditional methodology from Melbourne to the Sydney reseller channel. The NSW business centre provides Sydney clients with the same opportunities our Melbourne customers have enjoyed and have become synonymous with Alloys."

Paul Harman, Alloys CEO said, "The Alloys VIP Launch was an outstanding night and a wonderful opportunity to showcase our new NSW Business Centre to our partners, in addition to celebrating our non-traditional distribution values of flexibility, relationships and knowledge. We look forward to our partners enjoying our new business centre and growing incremental business."

Additionally, Alloy NSW Business Centre features a fully operational showroom with the latest range of Colour printers, Multi-function devices, Wide format printers and Document Management solutions. The business centre will be available to resellers for demonstration and seminars to local businesses with a host of guest speakers appearing during the year.

Alloys are a non-traditional IT distributor, providing resellers with in depth product knowledge, greater flexibility and strong relationships. Customers get much more than expected from a traditional IT distributor.

About Alloys - The Non Traditional Distributor
With over 25 years experience in the IT industry, Alloys have a reputation for providing partners and vendors with more than traditionally expected from distributors. Based in Melbourne, with offices in Sydney, their services include distribution in a wide range of specialist divisions: Print and Imaging, Consumables, Document Solutions, Network Video & Security Products, Home Automation & Digital Entertainment and Finance solutions. In addition, Alloys provide valuable support in sales and marketing, as well as fully equipped demonstration showrooms, all part of their non-traditional service.

Alloys proudly distribute AcTI, Axis, Canon, Epson, EMC, Fujitsu, Fuji Xerox Printers, HAI, IQinvision, i2, JVC, Konica Minolta, Kyocera, Maxell Austrlia, Milestone Systems, Mitsubishi, OKI Printing, Pixford, PLLC, Samsung, Sony and Sanyo products.