JVC Professional Products has appointed the non-traditional distributor, Alloys to distribute its high-end Audio Visual offerings to the Australian IT channel. Alloys will focus on JVC Professional's projector range, as part of their solution offering within their Digital Entertainment & Home Automation division.

Paul Harman of Alloys said: "We are excited to be entering into this partnership with JVC. We view their product line as market leading and certainly feel that they reinforce our product offering. We have enjoyed significant growth during 2008 in our Digital Entertainment and Home Automation division and this new partnership will continue to see us provide our customers with optimal solutions."

Nick Critelli from JVC Professional added: "Alloys brings with them years of experience as a distributor and we are absolutely delighted to welcome a company of their calibre to partner JVC Professional. Alloys credentials and experience across all areas of industry are first rate and perfectly compliment JVC Professional's position as a leading supplier to the audio/visual industry"

Alloys Digital Entertainment & Home Automation Division features products that simplify digital entertainment. Utilising cutting edge technology, they provide solutions ranging from home theatre provision to total home automation.

Dealers can contact Alloys on 1300 368 348 or www.alloys.com.au.

About Alloys - The Non Traditional Distributor
With over 25 years experience in the IT industry, Alloys have a reputation for providing partners and vendors with more than traditionally expected from distributors. Based in Melbourne, with offices in Sydney, their services include distribution in a wide range of specialist divisions: Print and Imaging, Consumables, Document Solutions, Network Video & Security Products, Home Automation & Digital Entertainment and Finance solutions. In addition, Alloys provide valuable support in sales and marketing, as well as fully equipped demonstration showrooms, all part of their non-traditional service.

Alloys proudly distribute AcTI, Axis, Canon, Epson, EMC, Fujitsu, Fuji Xerox Printers, HAI, IQinvision, i2, JVC, Konica Minolta, Kyocera, Maxell Austrlia, Milestone Systems, Mitsubishi, OKI Printing, Pixford, PLLC, Samsung, Sony and Sanyo products.