Alloys Reseller RequirementsTo be able to purchase from Alloys, at least 80% of your business must comprise of reselling IT products to end users.
Our amazing 4K Full Array LED TV powered by Cognitive Processor XR™ delivers realistic depth and intense contrast. A newly designed local dimming structure brings scenes vividly to life. What you hear matches what you see.
Amazing brightness. Piercing contrast.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Intense contrast, feel the depth
Cognitive Processor XR™ controls the backlight of our Full Array LED in zones for ultra realistic contrast in bright and dark areas simultaneously.
Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified. Depth amplified.
Extended colour volume, now see every shade and hue
Over a billion colours reproduced with the subtle differences seen in the real world. Powered by Cognitive Processor XR™, our Full Array LED with XR Triluminos Pro™ delivers natural shades in every detail.
Everything upscaled close to 4K quality
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utlilising zone division and dynamic frame analysis, and minimises blur.
Intelligent motion processing for fast-moving, blur-free scenes
Synchronised. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
What you hear matches what you see
All your entertainment upscaled to 3D surround sound
Clear Voice. Precise dialogue.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
Ready for 360 Spatial Sound Personalizer
Studio quality entertainment, just as the creator intended
Watch Netflix in studio quality, automatically optimised
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.
Bring the cinematic experience home, enjoy movies included with BRAVIA
Just use your voice to control your TV with help from Google
Kids Profile
Control your smart home with help from Google
Connect with your Alexa
Chromecast built-in™
Compatible with Apple AirPlay
Ask Siri to control your TV with just your voice
Easy to wipe, always stays clean
Control all your devices with one smart remote
Optimising pictures for all your favourites
Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
Auto HDR Tone Mapping
Auto Genre Picture Mode
One place for all your game settings
Various features in HDMI 2.1
Every picture, optimised to your position in the room
Sound harmonised. Pictures synchronised.
Whatever you’re watching, Cognitive Processor XR™ reproduces sound that perfectly matches the action.
Game time. Be invincible.
Designed slim. Machined in metal.
The ideal sound experience from anywhere
Hear voices clearly, no matter where you are
A handy way to control your TV
Proximity Alert
Video chat on a bigger screen
Camera covered, privacy protected
Entertainment for the environment
BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
Optimising brightness and power consumption
Auto Power Saving
All your eco in one place
Beautiful design. Made durable. With less virgin plastic.
Less packaging. Less CO2.
One Slate. Minimalist. Immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimising noise and maximising your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.
Seamless Edge. Almost no bezel.
2-way stand, smart and versatile
Aluminium Slim Wedged Stand